Why mobile app rating is important and tips to improve it.
Today, mobile app development is not the conclusion to what marketing goals you are trying to achieve. Apps can become popular only if they are downloaded the most. Users always search for the apps with good review. A positive review is an essential factor for App Store Optimization. It acts as an important component of conversion rate since it directly influences app store visitor’s decisions of whether to download the app or game. A high rating app and great reviews attract users and also improves the app downloads. Low rating app causes a damage to search rankings and can affect the visibility of an app and also effect revenues.
Here is why mobile app rating is important:
- Higher the rating, better the findability on online app stores: Ratings have direct impact on the algorithms that are being used in rating the app and making it higher on the chart. Greater the rating and reviews, higher are the chances of your application topping the Google Play or iOS App Store charts.
- User-search for apps: Top charts are not the only way through which smartphone users find newer applications. Users who actually consider reviews and ratings of the app make use of search engines before installing it in their devices.
- Good rating is equivalent to good number of downloads: When a mobile app is developed to increase brand recognition, it must have higher downloads. Downloads and ratings are co-related - higher the rating, higher the number of downloads and vice-versa.
Ways to improve app store ratings:
- Build a great product: Build an app such that it provides a clear and fundamental value to users and meets their expectations. Make sure that your user clearly understand the value of your product. Update your app often, resolve bugs and improve user experience which will finally result in positive rating and higher ranking in App store.
- Encourage feedback: An app should have a significant ratings and reviews in order to get a considerable improvement in search and top chart rankings. The biggest mistake that app developers usually make is involving pop-ups each time the user enter the app or game which will end up your app with poor rating. Ask right users to leave feedback only at the right time.
- Identify your target users: Ask feedback from the most engaged and valuable users. Negative reviews stay out of your app store product page by asking users opinion first. It is more likely to get higher ratings when the users get to rate you.
- Exhibit the benefit of their ratings: Showcase how important it is for you to get their feedback and display the benefits that it can bring to the app or game by more content, updates, new levels, new features or even new products.
- Use social media to get feedback: Use social media to increase downloads and ratings if you have strong community built around your product. Create a feature of social media sharing that encourage users to share their ratings on social media accounts and will help you build trust among network of users and broaden your audience reach.
App ratings and reviews have great impact on your app product, page visitors and this can convince or prevent them from downloading and trying your app or game. If you want to develop a successful mobile app then FuGenX can help you in this regard. FuGenX Technologies is one of the best mobile app development companies Bangalore, Ahmedabad, Hyderabad and Delhi, India. FuGenX uses advanced and trending technologies to develop game-changing apps.
Do read: Best tips to improve app downloads.
